If you grew up in the 1990s, or even the early 2000s, you must remember how important our favourite brand logos were to us. We wore them all the time, it let kids in the schoolyard know which brands we associated with, what we were all about and how much money our parents had.
If you weren’t sporting the current season’s Tommy Hilfiger heather grey logo t-shirt, you were a has been. Of course, there are many things wrong with that, and as we grew older, we stopped putting so much of our own worth into the clothes we wore. Logos lost their magic and we preferred to wear more anonymous fare.
If you were feeling nostalgic for those logo encrusted days, rejoice, logo are officially back in a big way!
The trend has been a few years coming, we first caught on to it when Kenzo started producing those cute logo sweatshirts that were photographed a million times for street style blogs all over the world.
Last year’s Calvin Klein Jeans renaissance cemented the logo trend’s it-status for good.
Of course, finding actual logoed pieces from the 1990s on eBay is still the best bet to impress the fashionistas in your circle, but the new issue garments aren’t to be frowned upon at all.
The athletic market has jumped on the bandwagon in a big way as well, producing giant versions of their logos for everyone to enjoy. Nike, Adidas and Champion are your best bets for big logo garments. Brands are absolutely loving this trend, because not only is their product flying off the shelves, but it allows them maximum visibility out in the streets, we’ve all turned into walking billboards.
Whether you’re a street brand or a high fashion brand, a logo sweatshirt and t-shirt set is now central to your collection. It will undoubtedly be your biggest seller.
Do you remember wearing brand logos in your youth? Which brand was your favourite? Do you like any of the new logo options on the market? Let us know!