We love a good pop culture phenomenon, we love when things penetrate the vernacular and become part of our daily lives. The FOX show Empire has done just that.
Since it debut last January, it’s audience has gotten bigger and bigger every week. The second season’s premiere was watched by 22.5 million people! The Lee Daniels (Precious, The Butler) created show is FOX’s biggest hit in a decade.
Terrence Howard plays the head of a music label specialising in hip hop, his ex-wife played by Taraji P. Henson is fresh out of prison and demands to be part of the enterprise, drama ensues. Much like Sex and the City before it, the fashion is one of the reasons people keep coming back to the show. Empire‘s stylist Rita McGhee has a hell of a time styling the main characters in glamourous streetwear and generally very crazy outfits. The fashion aesthetic of the show is very particular.
Henson’s character Cookie Lyon is the main fashionista. She has never met an animal print she didn’t like and we love that about her. Cookie’s style, her mannerisms, her quotes have become part of pop culture as much as the show itself.
One person who was greatly inspired and affected by the show is young Hood by Air designer Shayne Oliver. After meeting show creator Lee Daniels, Oliver designed an Empire inspired collection, the first official empire branded merchandise to see the light of day. The collection is currently on sale on Hood by Air‘s official website and allegedly, there is a second collection in the works!
The collection contains some amazing character print t-shirts and great looking newspaper prints with events from the show on them. Obviously, we want everything in this collection, but we’ll have to settle for only a few pieces!
We love when creative people have the guts to make things happen and collaborate on/initiate projects like this. It’s fun for fans of the brand, fans of the show and pop culture aficionados everywhere!
What do you think of the Hood by Air / Empire collaboration? Are you fans of the show? The brand? Let us know!