Every day, over 41.5 billion messages get sent over all mediums, 6 billion of those messages are emojis! The picture code has truly become the first internationally recognized language. It has permeated all aspects of society and culture, so much so that in 2014, the most popular word of the year, wasn’t a word at all, it was the heart emoji!
Emojis have transformed our verbal/written way of communication into a completely visual one, akin to prehistoric cave drawings. Millions of years from now, when scientists from another planet come to earth, they’ll undoubtedly find emojis all over the place, and they’ll be able to decipher all of our secrets.
As could be expected, brands have jumped on the emoji bandwagon wholeheartedly. Companies like PETA, Footlocker, Coca-Cola, Burberry, Burger King, Ikea and Orea are all making great use of emojis. They’re using them in their campaigns, in their brand content and even going as far as releasing their own emoji keyboards (Footlocker). For brands, it’s kind of the perfect way of staying relevant with youth culture. Keeping up with the kids, as they say.
It’s also a much simpler way of communicating their message, globally. The need to translate an ad into different languages is abolished, thanks to emojis. For example, McDonald’s new ad campaign in France that only features their top 6 products, in emoji form, with no text at all and only very small yellow arches next to the images. It’s effective, and it works, perhaps because they’re a huge company and we instantly recognize the product but it’s innovative nonetheless.
As was to be expected, the fashion world has taken a liking to emojis as well. We’re seeing emoji prints all over the place these days. Kids on the bus with emoji t-shirts, emoji backpacks, emoji phone cases. They can’t seem to get enough emojis in their lives. Communicating feelings via emojis in their text messages isn’t enough, they have to wear them on their person. We’re assuming they point to one of the emojis whenever they want to emote in public.
Fashion giants such as Anna Wintour, Karl Lagerfeld and even Cara Delevingne have their own emojis as well.
We’re not sure how we feel about emoji clothing, but we’re definitely all in when it comes to expressing your feeling at the speed of a touch with emojis. The world is a scary, complicated place and sometimes words just can’t describe what we’re feeling.
Are you all about emojis? Would you ever wear emoji clothing?
What’s your favourite emoji of all time?