Karl Lagerfeld has turned the everyday task of going to the grocery store into a colourful work of art! For his Chanel Fall 2014 ready-to-wear show at the Grand Palais in Paris, Lagerfeld transformed the runway into a “Chanel Shopping Center” which showcased more than 100 000 goods, all designed and branded with Chanel packaging. From Coco chocolate to Chanel wine, everything you could ever dream of finding at a typical supermarket was right there on the runway, and everything was real; right down to the fruits and vegetables. Care for any Chanel pasta? If you were worrying about all the waste, don’t. Every little bit will either be donated, or used in store windows and/or ad campaigns.
With fashion’s new move towards haute comfort dressing, Lagerfeld’s vision displays a typical daily task, even people who wear Chanel shop for groceries! The models were seen pushing around carts filled with beautiful Chanel goods and toting around hand bags wrapped up like pieces of meat at the butcher, shaped like egg cartons and in the form of shopping basket. There were no details left untouched.
And while the outfits definitely drew from Chanel’s classic looks with tweed suits and large pearls, the models were seen pairing them with colorful sneaker lace-up boots, for an everyday, relaxed and youthful feel.
I love this modern and fun play on fashion, don’t you?!