Today we present you Sonia Moffa, a Senior Designer at Joseph Ribkoff; key partner in this year’s TÉLIO competition. Sonia will join the jury panel next Monday for the selection of our five winners!
In one word, how would you describe yourself?
What’s a typical day for you?
I don’t think anybody in the fashion industry knows what a “typical day” means… Every day is a new challenge with fabrics, colors, ideas, trends, inspirations, fittings…
Country or city?
I love lightweight materials such as sheer, soft and delicate knits; giving the women freedom, comfort and elegance.
Favorite shopping destination?
Local shopping is great, but from past experience Italy is for me, till now, the most exciting place to shop.
Inspiration of the moment?
I carry in my purse a little note book where I write and collect some beautiful quotes that inspires me every day. The one I live by at the moment is from Deepak Chopra “Always go with your passion. Never ask yourself if it’s realistic or not.”
Designer(s) you would love to meet?
I have a very long list of designers I would love to meet one day… Valentino, Jean-Paul Gauthier, Dolce Gabbana… But the top one on my list is the “wrap dress” diva Diane Von Furstenberg.
Song/album/artist on repeat?
My favorite song at the moment is “Say something” from A great Big World. When I feel creative I often listen to Loreena Mc Kennitt and Deva Premal’s music. I also enjoy Adele, Maroon 5 and let’s not forget my teenage crush Bon Jovi!
What is your main motivation when doing what you do?
The excitement of bringing my passion to life every day! And the satisfaction I get when I see a women glowing in her Joseph Ribkoff’s outfit!
Stay tuned for next Monday, where we will be presenting you with the final students from College Lasalle!