Developing colours for the new season is always a challenge as not all shades are created equal. Some are nice to look at but not really commercial. Others are staples, colours that no matter the season or trend will sell, in big numbers. An example of such a colour for us is Coral.
So what’s up with Pastels?
Pastels have been more and more present in fashion and slowly becoming basics. I remember walking through the stores last spring and seeing soft shades of mint everywhere. I was surprised to see the mass embracing such a delicate hue and was excited to add this new colour to my wardrobe.
What colour should we be expecting to surprise us next?
Soft pink, although not as foreign as mint, is definitely preparing itself for a strong return this spring. Keep an open eye for newer shades of pink, going from the hot petal pinks we saw last summer to pinks with touches of rich honeysuckles and ice cream tones. This feminine colour is best worn in minimalism fashion in clean tailored shapes.
The first signs of this new trend were seen on the Spring Summer 2014 runway but it is slowly being confirmed as the latest spring’14 ad campaigns are showcasing this hue in their key piece. The most exciting for me was the Balmain ad featuring Rihanna that was revealed last week. Balmain really managed to give this well-known shade a new edge.
Inspired and looking for a handful of soft pink tones fabric, take a look at this selection.